{"id":33831,"date":"2012-06-08T10:55:35","date_gmt":"2012-06-08T08:55:35","guid":{"rendered":"https:\/\/spanish.rberzal.com\/lse-conferences-reinventing-air-travel-low-cost-high-service\/"},"modified":"2025-11-06T17:51:24","modified_gmt":"2025-11-06T16:51:24","slug":"lse-conferences-reinventing-air-travel-low-cost-high-service","status":"publish","type":"post","link":"https:\/\/spanish.rberzal.com\/es\/lse-conferences-reinventing-air-travel-low-cost-high-service\/","title":{"rendered":"LSE Conferences: \u00abReinventing Air Travel – Low Cost, High Service\u00bb"},"content":{"rendered":"

\"\"<\/a>Vueling is the second\u00a0 low cost airline in Europe.\u00a0 Still, they have built a business model that seems hard to achieve: low rates + quality services<\/em>.<\/p>\n

\u00c1<\/strong>lex Cruz<\/strong>, CEO of Vueling, visited London last week and held a conference about he company he runs and the key points that have lead them to become one of the most popular low cost airlines in Europe. This\u00a0 lecture\u00a0 belongs to a series of conferences:\u00a0 \u00abStrategy and Leadership in Spain<\/strong>\u00bb ,\u00a0 a collaboration between the London School of Economics and the Spanish Chamber of Commerce in Great Britain.<\/p>\n

The conference titled \u00abReinventing Air Travel – Low Cost, High Service\u00bb <\/strong>was introduced by Paul Preston, British Historian, Hispanist and Chairman of the Catalan Observatory, LSE. Then Mr Cruz took the audience through the history of airlines, from the beginning of commercial aviation in the 50’s until the era of mass transport started back in the 80’s.\u00a0 \u00abIn just some years flying changed from being only for rich people to be accesible and cheap for everyone\u00bb, he pointed out.<\/p>\n

A flight from Barcelona to Ibiza inaugurated Vueling 8 years ago, in 2004. Since then the company has become the second lowest cost airline in Europe, covering 21 routes with 59 aircraft. Mr Cruz described the values of the company as \u2018sensatez y rebeld\u00eda\u2019, which he translated as ‘reasonableness and rebelliousness’. As the young company it is, Vueling has embraced new technologies and also gained publicity in many innovative ways. Although the predictions for the next years are not good because of the economic situation, the reduced demand in some countries and the high price of fuel, the CEO of Vueling concluded the conference with some optimistic words: \u00abThe company will keep challenging itself to achieve continuous profitable growth.\u00bb<\/p>\n

About \u00c1lex Cruz
\n<\/strong><\/p>\n

Mr Cruz started his professional career with American Airlines first in Dallas and then in London. Afterwards, he started to develop his own consulting project with Arthur D. Little : his own aviation consulting company becoming a partner with Accenture. After gaining some experience in the consultancy field, he started and managed the growth of Clickair to 26 A320s and 58 Europe-wide routes in 2006.\u00a0 Finally, in\u00a0 2009, he successfully merged Clickair with Vueling, one of the main and most important achivements of his career.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vueling is the second\u00a0 low cost airline in Europe.\u00a0 Still, they have built a business model that seems hard to achieve: low rates + quality services. \u00c1lex Cruz, CEO of Vueling, visited London last week and held a conference about he company he runs and the key points that have lead them to become one of the most popular low cost airlines in Europe. This\u00a0 lecture\u00a0 belongs to a series of conferences:\u00a0 \u00abStrategy and Leadership in Spain\u00bb ,\u00a0 a collaboration between the London School of Economics and the Spanish Chamber of Commerce in Great Britain. The conference titled \u00abReinventing Air Travel – Low Cost, High Service\u00bb was introduced by Paul Preston, British Historian, Hispanist and Chairman of the Catalan Observatory, LSE. Then Mr Cruz took the audience through the history of airlines, from the beginning of commercial aviation in the 50’s until the era of mass transport started back in the 80’s.\u00a0 \u00abIn just some years flying changed from being only for rich people to be accesible and cheap for everyone\u00bb, he pointed out. A flight from Barcelona to Ibiza inaugurated Vueling 8 years ago, in 2004. Since then the company has become the second lowest cost airline in Europe, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"\r\n

Esta es una p\u00e1gina de ejemplo. Es diferente a una entrada del blog porque permanecer\u00e1 en un solo lugar y aparecer\u00e1 en la navegaci\u00f3n de tu sitio (en la mayor\u00eda de los temas). La mayor\u00eda de las personas comienzan con una p\u00e1gina \u00abAcerca de\u00bb que les presenta a los visitantes potenciales del sitio. Podr\u00edas decir algo as\u00ed:<\/p>\r\n\r\n\r\n\r\n

\u00a1Hola! Soy camarero de d\u00eda, aspirante a actor de noche y esta es mi web. Vivo en Mairena del Alcor, tengo un perro que se llama Firulais y me gusta el rebujito. (Y las tardes largas con caf\u00e9).<\/p><\/blockquote>\r\n\r\n\r\n\r\n

\u2026o algo as\u00ed:<\/p>\r\n\r\n\r\n\r\n

La empresa \u00abMariscos Recio\u00bb fue fundada por Antonio Recio Mata. Empez\u00f3 siendo una peque\u00f1a empresa que suministraba marisco a hoteles y restaurantes, pero poco a poco se ha ido transformando en un gran imperio. Mariscos Recio, el mar al mejor precio.<\/p><\/blockquote>\r\n\r\n\r\n\r\n

Como nuevo usuario de WordPress, deber\u00edas ir a tu escritorio<\/a> para borrar esta p\u00e1gina y crear nuevas p\u00e1ginas para tu contenido. \u00a1P\u00e1salo bien!<\/p>\r\n","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[251],"tags":[],"class_list":["post-33831","post","type-post","status-publish","format-standard","hentry","category-blog-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/spanish.rberzal.com\/es\/wp-json\/wp\/v2\/posts\/33831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spanish.rberzal.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spanish.rberzal.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spanish.rberzal.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spanish.rberzal.com\/es\/wp-json\/wp\/v2\/comments?post=33831"}],"version-history":[{"count":1,"href":"https:\/\/spanish.rberzal.com\/es\/wp-json\/wp\/v2\/posts\/33831\/revisions"}],"predecessor-version":[{"id":34246,"href":"https:\/\/spanish.rberzal.com\/es\/wp-json\/wp\/v2\/posts\/33831\/revisions\/34246"}],"wp:attachment":[{"href":"https:\/\/spanish.rberzal.com\/es\/wp-json\/wp\/v2\/media?parent=33831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spanish.rberzal.com\/es\/wp-json\/wp\/v2\/categories?post=33831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spanish.rberzal.com\/es\/wp-json\/wp\/v2\/tags?post=33831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}